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Media Strategy and Planning
Created a detailed marketing and advertising strategy for local Columbia business, Calhoun's, to increase brand awareness and overall social media engagement. To be implemented for the year of 2016.
Content Marketing
Produced a thorough content marketing plan for Abercrombie & Fitch. Focusing on an older demographic and pushing the concept of individuality and engagement on social media.
Campaign for Nike Flyknit
Using extensive research and a strategic plan, composed a campaign for the launch of the Nike Flyknits. Composed an Objective, Print Ads, Out of Home Ads, Press Event, and Social Media tactics.
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