PR ACCOUNT COORDINATOR

Page Communications August 2016 - Present

• Manage and support social media accounts across multiple platforms for multiple clients
‌• Build creative and engaging content for client's social media channels
‌• Ongoing research of social media platforms to offer creative solutions to achieve goals
‌• Develop internal social media tools for education and awareness
‌• Work closely and build relationships with targeted media persons on multiple levels
‌• Build and maintain an ongoing knowledge of local media and influential bloggers
‌• Develop press releases

 

PUBLIC RELATIONS INTERN

Page Communications June - August 2016

• I assisted the PR coordinators with social media content development

• Monitored, maintained and managed clients’ social media platforms

• Built out monthly conversation calendars and weekly look-ahead calendars for clients’ social media accounts

• Researched emerging social media platforms for integration into client plans

• Participated in strategy design for client social media

• Assisted in the planning, coordination and execution of client events

 

COMMUNICATIONS DIRECTOR

Executive Women International - Collegiate 2014 - Present

• Maintained engaging content on a regular basis for all EWIC social media platforms including Twitter, Facebook, and Instagram.

• Highlighted members of the organization on social media in a program to encourage successful growth, support, and professional growth of EWIC members.

• Increased social media following by over 560% by engaging with the target audience and posting content relevant to them.

 

SHOP OWNER

Etsy 2013 - Present

• Design, create, and produce unique custom canvases.

• Maintain extreme organization and time management to ensure quick delivery of finished products to customers.

• Utilize multiple channels of communication to converse on a regular basis with customers regarding order inquires and general customer service actions.

• Promote products through various social media platforms resulting in over 200 custom orders and total rate of return equaling almost $3,434.

 

SOCIAL MEDIA STRATEGIST

Advanced Social Media Strategies Course Spring 2016

• Develop and execute content for the University’s social media accounts in partnership with VML

 

ACCOUNT ASSOCIATE INTERN

Clear Labs, St.Petersburg Summer 2015

• Provided full office assistance for the CEO.

• Coordinated communication between the CEO, clients, and the rest of my team. Responded to emails from clients, provided feedback, and answered any questions in a timely manner.

• Managed social media accounts of client.

 

BRAND STRATEGIST

Media Strategy and Planning Course Fall 2015

• Developed an integrated media plan for Calhoun's, a local business in Columbia.

• This plan included increasing brand awareness, promoting social media engagement, and focusing on a younger demographic, females ages 18-24.

• Performed extensive research on Millennials and the best way to target them.

• Presented to the client who approved and is intending to implement it within the next year.

 

PR/SOCIAL MEDIA SPECIALIST

Strategic Writing and Design Course Spring 2015

• Collaborated as a team to create a campaign for the Nike Flyknit.

• Worked in the role of "PR/Social Media Specialist". Specifically working to come up with a promotion/event that taps into social media in a unique way and  subsequently announce it in a press release.

• Created a full campaign including: A creative brief, Logo, Print Ads, Out-of-Home Ads, Press Releases, Social Media tie-ins, Commercial.

• Campaign won a contest between hundreds of other students.